How to Develop a Social Norming Campaign for Prevention

CEUs: Prevention, CHES
3 Hours
Domains: P3- Communication

Description: Learn how to change perceptions and behaviors through positive, data-driven messaging. This training session for beginner prevention professionals provides a comprehensive overview of using social norming to promote positive behaviors and correct misperceptions about peer behavior. Participants will learn the stages of developing a campaign, including planning, data collection, strategy development, implementation, and evaluation. We will work together to create effective messages that are positive, inclusive, empowering - and of course supported by data!

Training Objectives:

1. Participants will be able to change perceptions and behaviors through positive, data-driven messaging.
2. Participants will be able to understand the stages of developing a campaign, including planning, data collection, strategy development, implementation, and evaluation.
3. Participants will be able to use social norming to promote positive behaviors and correct misperceptions about peer behavior. 

Presenter(s):
Katie Wolf MS, CHES, OCPS
Amy Hamilton MPA, OCPS