How to Develop a Social Norming Campaign for Prevention
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How to Develop a Social Norming Campaign for Prevention
1:00 pm - 4:15 pm
Event Summary
Jan 30, 2025
1:00 pm - 4:15 pm
CEUs: Prevention, CHES
3 Hours
Domains: P3- Communication
Description: Learn how to change perceptions and behaviors through positive, data-driven messaging. This training session provides a comprehensive overview of using social norming to promote positive behaviors and correct misperceptions about peer behavior. Participants will learn the stages of developing a campaign, including planning, data collection, strategy development, implementation, and evaluation. We will work together to create effective messages that are positive, inclusive, empowering - and of course supported by data!
Training Objectives:
- Participants will be able to change perceptions and behaviors through positive, data-driven messaging.
- Participants will be able to understand the stages of developing a campaign, including planning, data collection, strategy development, implementation, and evaluation.
- Participants will be able to use social norming to promote positive behaviors and correct misperceptions about peer behavior.
Presenter(s):
Katie Wolf MS, CHES, OCPS
Amy Hamilton MPA, OCPS