Leveraging Digital Platforms: Marketing and Social Media in Prevention

CEUs: Prevention, CHES
3 Hours
Domains: P3- Communication    

Description: In today’s digital age, reaching a large audience for your prevention message means turning to social media and let’s face it – using social media can be intimidating! From choosing the right platform to understanding its features and creating a campaign, the process can feel overwhelming, even for experienced social media users. If you have ever felt this way, then this training is for you! Best suited for beginner prevention professionals, participants will learn how to leverage popular social media platforms like Facebook, Instagram, and Twitter to enhance their prevention messaging. Gain practical tips on using hashtags, timing your posts, and managing misinformation. This session will empower you to build and execute effective social media campaigns and equip you with the necessary tools to effectively use social media in your prevention strategies. Let’s get started and make a difference through the power of social media!

Learning Objectives:

1. Participants will be able to describe the strengths and best use cases of different social media platforms for prevention messaging.
2. Participants will be able to create engaging and relevant content tailored to different platforms.
3. Participants will be able to understand the steps involved in planning content, scheduling posts, and maintaining a consistent online presence.

Presenter(s):
Katie Wolf MS, CHES, OCPS
Amy Hamilton MPA, OCPS