Public Relations: Sometimes Your Organization’s Fate is in Their Hands!

CEUs: Prevention, CHES
3 Hours
Domains: PS2- Fiscal Management               

Description: The public has a lot of say about your prevention organization's fate. If you are not known or seen as impactful, donors will not give, and your nonprofit organization will fail to reach its goals. Implementing effective public relations strategies within your prevention organization can help you define your organization, reach a larger audience, and increase donor and volunteer activity. This training is designed to equip advanced prevention professionals with public relations strategies to help you communicate your achievements, raise awareness, and give you an effective method for responding when the press gets it wrong.

Learning Objectives:

• Articulate the difference between public relations, marketing, advertising, and communications strategies
• Define a framework for assessing your prevention organization’s public relations needs
• Describe how to write a media release
• Explain public relations strategies for crisis and reputation recovery

Presenter: Ericka Harney PhD, CAE, CFRE, GPC, CVA
Dr. Ericka Harney has over 21 years of experience in nonprofit management, fundraising, and strategic planning. She is responsible for successful fundraising and grant awards of over $35 million. She has educated thousands, served as a federal grant reviewer, co-founded a social enterprise, and was an executive director. At Harney & Associates, Ericka serves a variety of clients around the country. She is also a National Trainer for Grant Writing USA and an Assistant Professor at Future Generations University. Ericka is a Certified Association Executive (CAE), Certified Fund Raising Executive (CFRE), a Grant Professional Certified (GPC), and a Certified Volunteer Administrator (CVA). Her Ph.D. is in Organizational Leadership concentrating on Nonprofit Leadership from Eastern University. She received her Master of Arts in Communication from the University of Kentucky, as well as a Bachelor of Business Administration in Marketing and Bachelor of Science in Communication.