Public Relations: Sometimes Your Organization’s Fate is in Their Hands!
Training Calendar Categories
Public Relations: Sometimes Your Organization’s Fate is in Their Hands!
Event Summary
CEUs: Prevention, CHES
3 Hours
Domains: PS2: Administration & Consultation
Description:
The public has a lot of say about your prevention organization's fate. If you are not known or seen as impactful, donors will not give, and your nonprofit organization will fail to reach its goals. Implementing effective public relations strategies within your prevention organization can help you define your organization, reach a larger audience, and increase donor and volunteer activity. This training is designed to equip advanced prevention professionals with public relations strategies to help you communicate your achievements, raise awareness, and give you an effective method for responding when the press gets it wrong.
Learning Objectives:
- Articulate the difference between public relations, marketing, advertising, and communications strategies.
- Define a framework for assessing your prevention organization’s public relations needs.
- Describe how to write a media release.
- Explain public relations strategies for crisis and reputation recovery.
Presenter(s):
Andrea Hoff MPA, GPC, OCPC, ICPS & Amy Hamilton MPA, OCPS
