Public Relations: Sometimes Your Organization’s Fate is in Their Hands! (Afternoon Course)

Description: The public has a lot of say about your prevention organization's fate. If you are not known or seen as impactful, donors will not give, and your nonprofit organization will fail to reach its goals. Implementing effective public relations strategies within your prevention organization can help you define your organization, reach a larger audience, and increase donor and volunteer activity. These same strategies will help you communicate your achievements, raise awareness, and give you an effective strategy for responding when the press gets it wrong.

CEUS: Prevention, CHES
Hours: 3
Domains: PS1: Human Resources

Note: This training is intended for individuals who have already received their Ohio Certified Prevention Specialist credential and are looking to obtain their Ohio Certified Prevention Consultant credential. 

Learning Objectives:

1. Articulate the difference between public relations, marketing, advertising, and communications strategies.  
2. Define a framework for assessing your prevention organization’s public relations needs.
3. Describe how to write a media release.
4. Explain public relations strategies for crisis and reputation recovery.

Presenter: Ericka Harney, PhD, CAE, CFRE, GPC, CVA