Creating a Marketing Approach that Works for Your Prevention Coalition!

Description: Marketing your coalition is important – it can inform a community about who the coalition is, what they are doing, and how it is impacting the health of the community, which are essential components to coalition development and sustainability. Two of the most overlooked elements in marketing a coalition, yet arguably two of the most important elements of a marketing approach, are brand development and communication planning. This session looks at how to create a coalition brand that makes a statement as well as how to develop a communications plan that ultimately leads to more community awareness, readiness, and involvement. Participants will receive templates that can be used within their own community coalitions while also gaining insight into why implementing these approaches is critical to their future successes.

CEUS: Prevention, CHES
Hours: 2
Domains: P3: Communications

Learning Objectives:

1. Define the essential elements to building a coalition brand.
2. Identify the steps of developing a culturally competent coalition branding and communications plan.
3. Communicate with key audiences about their coalition’s mission, purpose, and initiatives.

Presenters: Ashley Mack & Amy Hamilton

Presenter Bio: Ashley Mack is a Prevention Consultant with You Thrive Training & Consulting, LLC specializing in project design and evaluation, program management, and behavioral health prevention and early intervention. Ashley has worked in the Public and Nonprofit sectors for over 15 years, with the last 6 years focusing specifically in the behavioral health field.  She is currently an Ohio Certified Prevention Consultant and serves as a coach for the Ohio Coaching and Mentoring (OCAM) Network where she specializes in training on prevention relevant topics such as alcohol and other drugs, meeting facilitation, strategic planning, and prevention science. Ashley graduated from Wright State University with a B.A. in Urban Affairs and Nonprofit Management and a Master’s degree in Public Administration.

Presenter Bio: Amy Hamilton has worked in the non-profit and government sectors for over 17 years, with specific expertise in volunteer management, training facilitation, curriculum development, program management, community organizing and coalition development. Amy is a certified Adult & Youth Mental Health First Aid, QPR Suicide Prevention Gatekeeper, PAX Tools, Trauma Informed Care, and Social Resilience Model instructor and has developed local and state-wide trainings on topics including behavior health theories and practice, strategic planning, organizational development, volunteer management, and the utilization of diversity, equity, and inclusion theories. She holds a Bachelor of Science in Social Work with a minor in Gender and Diversity Studies from Xavier University. Amy also graduated magna cum laude from the University of Dayton with a Master's degree in Public Administration and Certificate in Nonprofit and Community Leadership.