Public Relations: Sometimes Your Organization’s Fate is in Their Hands! (Morning Course)
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Public Relations: Sometimes Your Organization’s Fate is in Their Hands! (Morning Course)
Event Summary
Description: The public has a lot of say about your prevention organization's fate. If you are not known or seen as impactful, donors will not give, and your nonprofit organization will fail to reach its goals. Implementing effective public relations strategies within your prevention organization can help you define your organization, reach a larger audience, and increase donor and volunteer activity. These same strategies will help you communicate your achievements, raise awareness, and give you an effective strategy for responding when the press gets it wrong.
CEUS: Prevention, CHES
Hours: 3
Domains: PS1: Human Resources
Note: This training is intended for individuals who have already received their Ohio Certified Prevention Specialist credential and are looking to obtain their Ohio Certified Prevention Consultant credential.
Learning Objectives:
- Articulate the difference between public relations, marketing, advertising, and communications strategies.
- Define a framework for assessing your prevention organization’s public relations needs.
- Describe how to write a media release.
- Explain public relations strategies for crisis and reputation recovery.
Presenter: Amy Hamilton
Presenter Bio: Amy Hamilton has worked in the non-profit and government sectors for over 17 years, with specific expertise in volunteer management, training facilitation, curriculum development, program management, community organizing and coalition development. Amy is a certified Adult & Youth Mental Health First Aid, QPR Suicide Prevention Gatekeeper, PAX Tools, Trauma Informed Care, and Social Resilience Model instructor and has developed local and state-wide trainings on topics including behavior health theories and practice, strategic planning, organizational development, volunteer management, and the utilization of diversity, equity, and inclusion theories. She holds a Bachelor of Science in Social Work with a minor in Gender and Diversity Studies from Xavier University. Amy also graduated magna cum laude from the University of Dayton with a Master's degree in Public Administration and Certificate in Nonprofit and Community Leadership.
